Cleveland Sales Professional
When you boil it down to its core, a sale is made or lost on one thing: trust. A customer needs to know that not only is the sales professional being straightforward and honest with them, but that they’ll be there if there’s a problem or when it’s time to order more product. It’s not something that can be achieved overnight, but for associates like Joanna Weigel, it’s a vital key to success.
“You can’t do this job without the retail customer’s trust,” said Joanna. “You do that by always following through, making sure you give them what they need, when they need it. Once you prove that they’re important to you, that’s when the mutually beneficial relationship begins.”
One of Joanna’s favorite tools for earning trust is planning and executing special events for her accounts. Whether it’s a wine tasting, a special dinner or a meet-and-greet with a winemaker, events offer a great opportunity to not only help the retailer, but also get to know the people at the account and better understand their business. As someone who loves working one-on-one with people, Joanna sometimes enjoys the planning process more than the events themselves as the back and forth offers some of the best opportunities to work closely with her customers.
Joanna’s most successful technique for earning the trust of her 50 accounts in the eastern suburbs of Cleveland, though, is also the most obvious one: being available.
“I make sure my accounts know that I’m available whenever they need me,” said Joanna. “If that means I have to work the occasional weekend, so be it. I want to be their go-to person and part of that is being there to help them solve their problems whenever they arise.”
It isn’t all work and no play for Joanna, though. In her free time she enjoys golfing, going to concerts and spending time with her family and friends.
Since 1938, Heidelberg Distributing has relied on its Associates to make our company great. We’ll spotlight some of the hardworking men and women who not only excel in their everyday jobs but also go above-and-beyond in exemplifying Heidelberg’s core values.Archive