Trade News

→ The Brewers Association (BA) has introduced four new beer styles as a part of its 2021 Beer Style Guide. Included in the updated guidelines are these new styles as defined by the BA: Kentucky Common Beer, New Zealand-Style Pale Ale and India Pale Ale and Belgian Style Session Ale. The new styles will take effect for the 2021 Great American Beer Festival competition which is currently slated to take place this fall.

→ 2020 was a big year for spirits in the U.S. For the U.S. liquor industry as a whole, supplier revenues were up 7.7% in 2020, according to the Distilled Spirits Council of the U.S. It was the biggest percentage increase in 18 years and the biggest dollar increase on record. Over the last 20 years sales have increased from $11.7 billion in 2000 to $30.3 billion in 2020.

→ Churchill Downs Racetrack announced it has reached a multi-year agreement with Kendall-Jackson and La Crema to designate their wines as the preferred wines of the Kentucky Derby. The four-year partnership will see the wines of each winery poured at all Churchill Downs Racetrack events from 2021 until 2024.

→ On March 10, Treasury Wine Estates announced the sale of wine labels Meridian, Beringer Main & Vine, Beringer Founders’ Estate and Coastal Estate to The Wine Group for $100 million in an effort to focus on higher-end wines.

→ Beer may be a universal drink but depending on where you are in the world, the price you pay greatly varies. Check out these infographics from Expensivity.com. Comprehensive research reveals the average price of beer, how much consumers spend on beer each year and what country drinks the most.

GIVE THESE A TRY!

Heidelberg distributes more than 18,000 products from over 700 suppliers.
Here are some hand-picked selections from our sales leaders to enjoy this month!

	CACTI™ Agave Spiked Seltzer CACTI™ Agave Spiked Seltzer, a collaboration between rapper, singer, songwriter and producer Travis Scott and Anheuser-Busch, uses 100% premium blue agave from Mexico and with bold fruit flavor. CACTI™ is available in 12oz cans sold in a 9 count variety pack with the Lime, Pineapple and Strawberry, flavors. CACTI™ is also available as 16oz and 25oz singles sold in Lime and Pineapple. It’s made with water, cold fermented cane sugar, agave syrup, and a hint of lime juice.Available in: Dayton and Cincinnati
	Great Lakes Crushworthy Do you believe in love at first sip? With a lightly filtered body and a sweet kiss of orange, it’s more than a crush, Crushworthy is your new main squeeze. Get smitten with a totally crushable lo-cal wheat ale, gushing with dreamy doses of real citrus. Available in: Lorain, Ohio Valley, Toledo & Youngstown
	C4 Smart Energy C4 is a pre-mixed pre-workout energy drink you can grab when you need it most. Its formula boosts energy and focus, and its portable packaging makes it the perfect solution for pre-workout convenience. It tastes amazing and contains zero sugar, zero calories, and zero total carbs.  Available in: Ohio & Kentucky
	Sutter Home Fruit Infusions Sweet, fruity and refreshing, Sutter Home Fruit Infusions are deliciously sweet wines crafted using real fruit juice and natural flavors. Bursting with fresh fruit flavors, Sutter Home Fruit Infusions are 7.5% ABV with a hint of effervescence for a spritz on the palate. Available in: Cincinnati, Cleveland, Dayton, Lorain, Ohio Valley, & Toledo
	19 Crimes: Cali Rosé Ripe strawberry notes along with delicate floral and rose petal aromas. Fruit-forward notes of fresh raspberry, strawberry and red cherry. Pleasant mouthfeel with balanced acidity and sweetness. Available in: Ohio
	Noble Vines: 337 Cabernet and 446 Charonnay Noble Vines has two limited time only wines that will be hitting our warehouse in April. A portion of the proceeds from the sale of 337 Cabernet and 446 Chardonnay will go to help support Operation Homefront, a national 501(c)(3) nonprofit whose mission is to build strong, stable, and secure military families so they can thrive — not simply struggle to get by — in the communities they have worked so hard to protect. Available in: Ohio