Trade News

Fireball Cinnamon Whiskey

Heidelberg welcomes Low Proof Fireball to our team! The low-proof brand, which is the #2 selling whisky in Ohio, got a great kick-off in Toledo on its first day in the market July 8. It is available in 50ml and 100ml sizes with merchandising items shouting “Tastes Like Heaven, Burns Like Hell”! We are looking forward to some exciting and fun times ahead with Low Proof Fireball!

New from Atomic Brands

Welcome new MONACO 69 from Atomic Brands. This low-proof Vodka seltzer is made with natural flavors and has no sugar, no carbs and is gluten-free. It is 3.5% ABV (alcohol by volume).

4th of July Drink of Choice

In a June poll of 1,000 American adults, 3-in-4 said they planned to serve or enjoy a beer as part of their July 4thcelebration. Traditionally the most popular holiday for beer sales, the Beer Institute released the findings saying that beer is twice as popular as any other alcohol beverage: 64% of Americans said they planned to drink beer while 37% would choose wine and 32% would choose liquor. The Beer Institute is a trade organization representing brewers of all sizes as well as beer importers and industry suppliers.

Pilsners: “An Elegant Outlier”

Digital publication Vinepairrecently ran a story called “Pilsners are an elegant outlier to the craft beer hype machine.” The writer predicts that despite the dominance and popularity of stronger-flavored styles such as IPAs, Stouts and Sours, Pilsners will soon emerge as a factor in craft beer sales. One big reason: Consumers understand that Pilsners have a clean, crisp taste with much less alcohol (usually around 5% ABV), allowing them to enjoy more rounds in a drinking session.