July Feature Story

New roar store offers more!

Heidelberg’s Roar Store is back with a fresh new look! The Roar Store has been around since 2015 and it was decided with the redesign and relaunch of the Heidelberg website, the Roar Store could use a new look as well. 

The graphics are new, and the color scheme more closely matches the website and the products images have gotten an upgrade as well! You may even recognize some of your fellow Associates who are modeling the latest Heidelberg, Ohio Valley and Wine Trends logoed items. The one thing that hasn’t changed is our partnership with Shumsky Enterprises, who has hosted and maintained the Roar Store since it began six years ago.    

Before the store, everyone wore apparel with product logos. It was time to really push the Heidelberg brand and stand out to our customers. We partnered with Shumsky since they were our branded products supplier and the Roar Store was created to give Associates the opportunity to purchase gear with the Heidelberg, OV and Wine Trends logos. Over the years, new items have been added and while apparel is still the main seller, we offer hard goods such as laptop bags, notebooks, pens, etc…  


  • The first 200 purchases receive a free gift from Shumsky  
  • Heidelberg continues to pay for 50% of each item, Associates pay remaining 50% 
  • Be on the lookout for new items