October 2019 | Biz Buzz
Buzz From Corporate
→ Every Friday we salute an Associate who demonstrates our core values by posting his or her photo and background on Heidelberg’s social media channels Facebook and Twitter. Congratulations to these Associates who were featured in September:
Sept 6: Dean Wise – Lorain, Shelf Set Coordinator
Sept 13: Brandon Morris – Toledo, Driver
Sept 20: Jacob Riesenberg – Cincinnati, Wine Inventory
Sept 27: Kevin Murray – Dayton, Beer Brand Manager
→ Welcome to the Pricing Department three new Associates: Dakota Woods, chain pricing specialist located in Cincinnati; and pricing coordinators Darrin Ronken and David Snell located in Dayton.
ENJOYING THE SITES OF WASHINGTON D.C. AND A REDS VERSUS NATIONALS BASEBALL GAME DURING THE AUGUST 14 RED’S CORPORATE FLYAWAY ARE (LEFT-TO-RIGHT) DAYTON GM CHRIS RAMMEL, CINCINNATI MARKETING MANAGER LYNDSEY LONGSHORE, CINCINNATI GM TOBY COSTON, ABI VP OF SALES NICK DUCEY AND AB SENIOR DISTRICT MANAGER KEITH MORHET.
TEAM COLUMBUS SOLD HEIDELBERG’S ONE-MILLIONTH CASE OF WHITE CLAW! IT WAS SOLD AT GIANT EAGLE MARKET DISTRICT ON SEPTEMBER 3. THIS GIANT EAGLE STORE HAS SOLD THE MOST CASES OF WHITE CLAW TO DATE; AS OF 9/3 THE STORE HAD SOLD 6,400 CASES! DELIVERING THE MILLIONTH CASE TO GIANT EAGLE’S BRADY GLICK (CENTER) ARE COLUMBUS SALES PROFESSIONAL MIKE MacMASTER AND DRIVER ED GETER.
Buzz From Cincinnati
→ Cincinnati’s beer division hosted its second Bud Light Dive Bar Tour featuring Kip Moore on August 17. The event was a sold out private concert for 250 people held at Mr. Pitiful’s in Over the Rhine. Brands Featured: Bud Light, Bud Light Lime, Bud Light Orange and the new seasonal Bud Light Lemon Tea.
LEFT-TO-RIGHT: LYNDSEY LONGSHORE, LAUREN RUEVE, HANNA MATTLIN, ABBI SCHULER (SELIGMAN MARKETING MANAGER), GREG STEINKER, HANNAH HEATH (FORMER HEIDELBERG ASSOCIATE NOW WORKING FOR OUR SUPPLIER GOLDEN ROAD), SEBASTIAN MORENO AND KEITH MORHET (AB DISTRICT MANAGER).
→ Heidelberg, Michelob Ultra and the Cincinnati Reds partnered to put on our first Michelob Ultra MOVEMENT event, bringing together the area’s top fitness and wellness experts at Great American Ball Park. Some 260 fans worked out in classes such as Bar, Yoga and Hit – and enjoyed beer along the way!
What the F*t? podcast and Cincy State of Being helped MC the event along with former Bachelorette superstar Peter Kraus.
Michelob Ultra, Michelob Ultra Pure Gold and Michelob Ultra Pear Lime Infusion were featured, along with HI Ball for some great sampling opportunities!
Michelob Utlra MOVEMENT was promoted on social, radio, TV and through the Reds marketing channels. We could not have had such a successful event without our partners from the Reds!
→ A scrawny and hungry kitty who was spotted trying to find food in front of the Cincinnati office was saved by several Cincinnati Associates, including receptionist Wendy Harris, dock sales Associate Barb Lawson, Pricing Director Tom McNally. Dubbed “Heidi,” the kitty became friendly and eventually was taken to Tom’s home where he and his wife Melissa often rescue stray cats. Their veterinarian determined that Heidi was healthy and probably less than one year old. She found a “forever home” after a couple of weeks at the Ohio Alleycat Rescue shelter. Heidi says thank you!
Buzz From Toledo
→ July sales professionals of the month were Dustin Irwin, Heidelberg Beer; Eric Buettner, Heidelberg Wine; and Brad Laux, Berman Wine.
→ August sales professionals of the month were Tim Krell, Heidelberg Beer: Eric Buettner, Heidelberg Wine; and Mike Grant, Berman Wine.
→ Congratulations to Heidelberg sales professional Eric Terwilliger who was promoted to Heidelberg Wine On-Premise Fine Wine Manager on September 1.
Buzz From Columbus
→ District Manager Josh Reed gives a big shout-out and thank you to administrative assistant Brenda Huhn, who alerted him about a new account called Fortress Obetz. She gave him all the information about contacting them, their location and what types of products they were seeking. Josh immediately stopped in to get their initial order which Brenda also helped him with because the account wasn’t in our system yet. Josh later met with the account about the Labor Day weekend Zucchini Festival. “We captured the event with all the product signage, and besides other items they ordered 300 cases of White Claw!” says Josh. Essentia also was the official water of the Festival.
“All this would not have happened without Brenda being proactive and also getting them set up so quickly and efficiently. So thank you Brenda! This is just one of many examples of how much our administrative team does and how much we appreciate them. We need to shout out how our different departments work together using our Core Values of Communication, Knowledge and Teamwork!”
JOSH REED AND BRENDA HUHN DISPLAYING HEIDELBERG’S MISSION/VISION/CORE VALUES WHEEL.
HEIDELBERG COLUMBUS DRIVER JEREMY TIDBALL DELIVERED THE 500,000TH CASE OF MARK ANTHONY BRANDS TO THE SPEEDWAY LOCATED AT ROME HILLIARD AND CEMETERY ROAD ON SEPTEMBER 10.
BOTH THE WINE AND BEER SALES TEAMS RECENTLY TRAVELED TO CINCINNATI FOR AN EDUATIONAL TOUR OF THE CINCY BEER CAVES AS A THANK YOU FOR THEIR GREAT YEAR-TO-DATE EFFORTS. THE GROUP OF 66 CAPPED OFF THE DAY AT TAFT’S ALE HOUSE, A HISTORIC SPOT IN OVER-THE-RHINE. THANKS WINE GSM MIKE ROSS AND BEER GSM DAN DIEM FOR COORDINATING THE TRIP!
Buzz From Kentucky
→ August 19-22 was Rhinegeist Blitz Week in Louisville, where team Kentucky pushed its distribution goal near the 90% mark. Thanks to everyone who worked hard for Rhinegeist!
HAVE A STORY?
Report news for the next issue of Roar On or email editors MIKE VANDER WOUDE